I like Luna - in fact, I'd go so far as to say that she's my favourite character in the whole Harry Potter saga, even more than any of the big three. I think it's because she's a second-tier character - she doesn't feel like she's locked into a hero-journey, or that it's necessary for the storyline to work that she be brave or kind or likeable, so the fact that she is all those things seems more genuine. Granted she's a bit crazy, but she's also got an almost zen-like lucidity to her - you get the sense that, along with all the bizarre tosh she believes, she's picked up a few genuine secrets of the universe along the way, and is just watching everyone else blunder around trying to comprehend stuff she's had figured out for years. It helps that Evanna Lynch absolutely nailed her performance in Order of the Phoenix - she was even more spot-on than Alan Rickman with Snape.

So far as I know, the only other Luna figure, broadly speaking, is a Gentle Giant bust, which was a San Diego exclusive or somesuch thing, so no doubt it's going for quite a bit of blunt on eBay - I may pick it up one of these days anyway, though. Still, this little figure by Popco isn't a bad effort. Its mass-market roots are clear to see, in the soft sculpt and limited paint applications, but for a mass market figure, it's really quite good, especially when you consider that she's only about three and a half inches tall. The facial sculpt is very good, instantly recognisable as Evanna-as-Luna - only the hair is a bit generic, and it's quite understandable that plastic couldn't quite capture her light, breezy, slightly-tangled hairstyle, and I very much doubt McFarlane or NECA could have done much better in that regard. The paint is workmanlike but very well-done, with the proper pale blonde on the hair, and pale blue eyes that, for all their simplicity, do a good job of capturing her creepy-but-reassuring look.

The body is nowhere near as detailed as NECA's larger figures, but again, surprisingly good on its own terms. The main shortcoming is the smooth sweater, with no texture on it, and the cloth skirt - at this scale, the skirt was never going to really look right, but on the up side it does sit well, and doesn't impede the legs in any way. There are some good sculpted touches, including the ridged waist and cuffs of the sweater beneath the stripes, and small details like the tie and Luna's cork necklace. Again the paint is unassuming but nicely done - the Ravenclaw house colours on the sweater edges are particularly good, and far cleaner than the same detailing on NECA's Hermione.

Luna's well-articulated for a figure her size - heck, for a figure any size. She has a ball joint neck, but the hair limits that quite a bit - it's not immobilised, but it can take a bit of coaxing to turn her head, and tilting is pretty much out of the picture. She's got swivel wrists, and the rest is peg/swivel combo's, one-sided ball joints: shoulders, elbows, waist, hips, knees, ankles. There's not a lot of poses she can't take. Her smaller accessory, her wand, is a simple brown plastic rod tapering to one end - not much need for more, at this scale - and fits snugly in her right hand.

Her larger accessory... or possibly this is the toy, and Luna's the accessory... is a Thestral, one of the skeletal coach horses at Hogwarts, visible only to those who have seen death. And in a word, it's huge:

I know Luna's still a teenager, not as tall as an adult, but even so this thing is the size of a full warhorse - though obviously a touch thinner. It's sculpted entirely in glossy gunmetal-gray plastic, and given a silver highlight, the combination of which gives it an eerie way of catching the light. It's really a great-looking representation of the Thestral, and I dare say if a higher price-point company approached this, with all sorts of fancy sculpting and airbrushing and ink washes, they'd have to be on top of their game to produce a toy that looked as 'right' as this simple one does.

They didn't skimp on articulation either: there's a peg jaw, pegs at the top and bottom of the neck, and at each leg's hip, knee (lower knee, in the case of the hind legs) and ankle. There's an action feature, which isn't particularly successful - push a button betweenits hind hips, and the wings flap a very small amount. Still, the important thing is that the action feature doesn't impede the wings natural articulation - and that's a very good thing. Each wing has a swivel/peg joint at the 'shoulder', a peg elbow, and a peg joint at the top of the 'fingers' allowing all three to spread or fold against one another. The synthetic fabric wings won't tear easily, and while they don't look as lifelike as sculpted plastic would have, they do mean that the wings are fully mobile - they can be at nearly their full wingspan, or completely folded up against the Thestral's body. About the only thing you can't do is have the head fully outstretched - the upper neck joint only tilts back so far, so you can't get a really dramatic divebombing pose. The tail is flexible, but will tend to go back to whatever position it comes out of the box in - still, with some work, it could probably be re-posed.

All in all, Luna and her eerie pony are mass-market toys, not the collector-quality figures we're used to from McFarlane and NECA and their ilk - but they're about the best mass-market toys they could be, and well worth a look. I still hope the 7" Order of the Phoenix line gets a Luna at some stage - I'd accept a majority re-use of the Hermione body - but if not, I won't be that disappointed, as I've got a figure good enough already.